Strategy Conversations In Practice

    • About Kevin Hendry PhD
  • Strategic Reviews Are Like Rearranging the Deck Chairs on the Titanic

    Strategic Reviews hinge on the misguided notion that planning and strategy are the same thing. Instead continuously reconfigure strategy choices by routinely holding Revising Strategy Conversations

    February 9, 2025

    Kevin Hendry

    Better Business Strategy, Business Model innovation, Revising Strategy
    Business Model, Customer Value, strategic-reviews, strategy
    Strategic Reviews Are Like Rearranging the Deck Chairs on the Titanic
  • Better Business Strategy III: Making Strategy Happen

    Making Things Happen Strategy Conversations are not solely about strategy execution. The notion that strategy formulation and strategy execution are conceptually, and practically distinct activities is one of the fairy tales of Strategic Planning. In the real-world Strategy is what firms do to create value. Strategy is not a plan nor is it a ‘laundry…

    November 8, 2024

    Kevin Hendry

    Business Strategy
    Business Model innovation, Project Managing Strategy, strategy, Strategy Execution, Strategy is Execution
    Better Business Strategy III: Making Strategy Happen
  • Better Business Strategy II: Lessons on Business Model Design from a Dog Sled

    Design Thinking has become a something of a fad in business in recent years. But it makes an important contribution to Business Strategy by taking the ‘mish mash’ of initiatives that typically come out of Strategic Planning, reshaping them into focused, coherent and integrated Business Model prototypes, and iteratively testing and refining these prototypes for…

    July 9, 2024

    Kevin Hendry

    Business Strategy
    business, Business Model innovation, Coherent & Integrated Strategy, creativity, Customer Value, design, Design Thinking, innovation, Strategy as design
    Better Business Strategy II: Lessons on Business Model Design from a Dog Sled
  • Better Business Strategy I: Making Sense Strategy Conversations

    The notion that Strategic Planning is the ‘one best’ pathway to Strategy is still widely held in many organizations. The problem is that Strategic Planning is typically long on analyses, on ‘laundry lists’ of things to do but short on insight and creativity in understanding and delivering what really matters for Customer and Organization Value…

    May 29, 2024

    Kevin Hendry

    Business Strategy
    Alternative Futures, Better Strategy, business, Creative Strategy, Making Sense of Strategy, strategy, Strategy Insight
    Better Business Strategy I: Making Sense Strategy Conversations
  • Strategic Planning Really Is An Oxymoron!!

    Where is the logic in Strategic Planning? While Strategic Planning has become institutionalised in the business world, I agree with Henry Mintzberg that Strategic Planning is an oxymoron. You cannot plan Strategy because planning is primarily about analysis while Strategy is primarily about synthesis, about developing insights into what really matters. The output of Strategic…

    February 20, 2024

    Kevin Hendry

    Business Strategy
    Theory of Strategy, Value Logic
    Strategic Planning Really Is An Oxymoron!!
  • How to Create Customer and Organization Value Simultaneously

    The ‘How’ component of the Business Model View is the system of Capabilities + Resources that a firm uses to create Customer and Organization Value. ‘How’ is first described generically using the Value Logic typology. From there, ‘How’ is designed in the context of the firm’s Business Model by identifying the specific Capabilities and Resources needed to deliver…

    January 29, 2024

    Kevin Hendry

    Business Strategy
    Choices, Customer Value, What Not To Do, What To Do
    How to Create Customer and Organization Value Simultaneously
  • Maximizing Shareholder Value — A Legitimate Goal of Business Strategy or the Dumbest Idea in the World?

    Shareholder Value, measured by share price, is not a legitimate nor even a sensible goal of Business Strategy. It’s an outcome of Business Strategy, subjectively arrived at through a combination of art, science and smoke and mirrors. Shareholder Primacy, the notion that public corporations are owned by their shareholders and that Shareholder Value should take…

    January 29, 2024

    Kevin Hendry

    Business Strategy
    Customer Value, Maximizing Shareholder Value, Shareholder Primacy, Stakeholder Capitalism
    Maximizing Shareholder Value — A Legitimate Goal of Business Strategy or the Dumbest Idea in the World?
  • Organizational Value — Economic, Social, Environmental – Balancing Choices on a Barbed Wire Fence

    Businesses are under increasing pressure to better integrate Social and Environmental considerations into their mainstream Customer and Organization Value Creation activities, to do well and do goodsimultaneously. Neither Strategic Planning nor the ESG movement provide an adequate framework for integrating the complex choices involved or for balancing the trade-offs that these choices present to strategy practitioners.…

    January 28, 2024

    Kevin Hendry

    Business Strategy
    Business Model, Economic Value, Environmental Value, Organization Value, Social Value
    Organizational Value — Economic, Social, Environmental – Balancing Choices on a Barbed Wire Fence
  • Doing Everything Is Not Strategy

    Strategy Conversations In Practice recognize that Customers buy products or services to address a Job that they want done or a Problem that they want solved. Firms need to clearly understand this Job or Problem in terms of its discrete Value Dimensions, and choose which Dimensions it will address, where it will excel, where it will…

    January 28, 2024

    Kevin Hendry

    Business Strategy
    Business Model, Customer Value, Customer Value Proposition, Job To Be Done
    Doing Everything Is Not Strategy
  • Being Customer Centric Is Not Strategy

    Being Customer Centric is not strategy. It’s common sense. The end goal of Business Strategy is to create Customer Value. Business Strategy begins with clear choices on the ‘Who, What and Why’ of Customer Value. These are interdependent choices that must always be considered together in practice. Choosing ‘Who’ your Primary Customers are depends on…

    January 27, 2024

    Kevin Hendry

    Business Strategy
    Being Customer Centric is Not Strategy, Customer Value, Not Everyone Is Your Customer, What & Why of Customer Value, Who
    Being Customer Centric Is Not Strategy
  • The ‘Who Gives A Crap’ Business Model – Raising $Millions For Clean Water & Sanitation – Strategy in Social Enterprises

    The Business Model View at the core of Strategy Conversations in Practice can be successfully applied to Social Enterprises such as Who Gives A Crap. Its major advantage is the clarity it brings to Business Strategy by focusing on four components — Customer Value, Organization Value, How, and Value Logic — as well as on the way…

    January 27, 2024

    Kevin Hendry

    Business Strategy
    Business Model View, Business Strategy, Strategy in Social Enterprises, Who Gives a Crap
    The ‘Who Gives A Crap’ Business Model – Raising $Millions For Clean Water & Sanitation – Strategy in Social Enterprises
  • The Strategy Conversations Framework — Better Strategy, Better Results

    Strategy Conversations In Practice are very different to the ritual rain dance that is Strategic Planning. Strategy Conversations ARE continuous dialogue on the choices an organization makes or might make to create Customer Value and to share in that value. Strategy Conversations ARE a learning loop of four distinct but interconnected, iterative, and reflective stages…

    December 22, 2023

    Kevin Hendry

    Business Strategy
    Business Model innovation, Customer Value, Strategy as a Learning Loop, Strategy as design, Strategy as practice
    The Strategy Conversations Framework — Better Strategy, Better Results
  • Disappointed with Strategic Planning? Try Strategy Conversations in Practice 

    My experience as a strategy practitioner, researcher, teacher and consultant has convinced me that, rather than providing focused direction, strategy has become overly complicated, fragmented, and confusing. Strategic Plans have become a laundry list of unrelated activities. Everything is strategic………..strategic thinking, strategic execution, strategic courage, even strategic strategies! Strategy has lost its way. 

    December 14, 2023

    Kevin Hendry

    Business Strategy
    business, Business Model, entrepreneurship, innovation, marketing, Strategy as design, Strategy as Innovation
    Disappointed with Strategic Planning? Try Strategy Conversations in Practice 

Strategy Conversations In Practice

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